Just like commercial software, the quality of open source software runs the gamut. With commercial software the adage of “you get what you pay for” tends to hold true.  But, what about free open source software?  According to Netcraft, the free open source Apache Web Server is the most popular web server software in the world. Apache holds a little over 53% of the market shares (as of January 2010) . The next competitor is Microsoft IIS with just over 24%.  Two other open source products make the list accounting for about an additional 8% of the market share.  For Netcraft’s survey of the million busiest sites the market share of open source is even higher – over 71% – while Microsoft’s IIS market share drops to about 17%.  Market share doesn’t measure reliability, but if 71% of the world’s busiest web sites trust an open source product to serve their content, I think it’s safe to say that it’s earned the trust of the Internet powerhouses out there.

The innovativeRPS Philosophy

Our web solution design philosophy is to build on proven open source platforms and customize them to meet your needs.  This saves the client time and money since it prevents the client from having to pay developers to “reinvent the wheel”. This adds peace of mind since we adhere to open standards.

Osiris Cabral – Owner of Mountainside Printing & Marketing

That would be fine if your web page was full of poetry dedicated to your beloved stuffed animal collection. But, this is your business we’re talking about. This is your online reputation on the line. This is serious stuff.

You need more than a web page or site. You need a web solution. You need innovativeRPS.

We bring over 15 years of combined experience in developing and maintaining web technologies. We create dynamically driven, search engine optimized, business-ready, Web 2.0 aware, feature complete solutions.

How do we do it? We start with the best open-source solutions and customize them to meet your needs. This provides you a great solution and saves you time and money.

Somewhere along the way, some smart guys figured out how store content and create a system around it that would allow users to simply edit their content or create new content without having to dig into the HTML code.  The Content Management System (CMS) was born.

We’re not the smart guys that came up with it, but we like their style.

Our web solutions give you control of your content.

Professionalism

All major businesses have their own domain. Even businesses whose primary method of producing sales is not web based have their own domain name. For example, not to pick on the home building industry, but no one would purchase a home over the Internet, but all major home builders have their own domain name with a web site advertising their products. Personally, I think that a home builder with a domain would be more credible than one that is using a free service. While a business can be successful with out their own domain, the chances of success are greatly improved with a domain name of your own company name.

Additionally, when you own your own domain, you can set up email addresses based on this domain. For example, I would take a company a little more seriously if their email was something like johndoe@yourcompany.com versus yourcomapny@yourisp.net.  With all of the fly-by-night companies and scams that are out there today, every bit of credibility will reflect more positively on your company.

Marketing

Let’s start with memory recognition. A potential customer will definitely find it easier to remember something like www.google.com. Imagine if Google would have started with something like www.someisp.net/google? Would they have been as successful? Personally, that is too much for me to remember. And imagine what that would look like on a business card? Business cards would have to be the size of note cards!

Funny, while we have Google on the mind, everyone is talking about search engine optimization (SEO) these days. Not having your own domain, and one provided to you from another actually improves their search rankings, and not your own. Whereas, if you own your own domain name, it is 100% your benefit. While there is more to SEO that just owning your own domain, SEO is an art in itself, and there are books and companies dedicated to this subject.

Portability

Domain names are portable.
As we have already seen, a domain name is just like a billboard pointing to your website. If you are using a free hosting service like those mentioned earlier, you are tied to that hosting service. For example, your website is www.yourisp.com/yourbusiness and your email address is yourbusiness@yourisp.com, and you decide you want to change your ISP to another company. You cannot exactly change your website address to www.yournewisp.com/yourbusiness and your email address to yourbusiness@yournewisp.com and expect your customers to know about the changes. If you own your own domain, you can move the website and with a very minor technical adjustment the domain name will point to your “new” site. This way, you are free to change hosting services to find a better deal, or if the service you are currently receiving is inadequate. The important thing is that none of your visitors’ bookmarks will need to change, nor will the move break any links to your site! This is impossible without a domain name.

Cost

Having your own domain is inexpensive. Today, one can go to godaddy.com and purchase a domain name for ten dollars and some change for a year. In today’s world of stretching the dollar as much as it can go, how can one not afford to own their own domain.